Willem and Louanne Briedenhann started Familiér Farm Grocer literally from their kitchen table. Wanting to give their children only the best in health and vitality, they researched where to find the best natural and organic foods in the area. Friends could see how they became healthier and full of life and asked whether they could also order such produce, and so a business idea began to form. With a leap of faith, Familiér Farm Grocer was established from their home on Annandale Wine Estate. Today their kitchen-table shop has grown so much that it has taken over their former home, and has become a successful farm shop that attracts both locals searching for top quality, natural, real food as well as tourists visiting the beautiful and rustic Stellenbosch Estate.
Our business philosophy
Wholesome farm produce
At Familiér, we believe that good health and longevity starts with what you eat. That is why we source only pure, wholesome produce, free from artificial preservatives, colourants, MSG and flavourants. It is vitally important to know where your food comes from, how it was cultivated or produced, and it is our job to provide you with superior quality, natural produce that not only tastes great, but is affordable for you and your family, so that you can make healthy, considered and uncompromising choices.